Did Your Home Fail to Sell? Here’s What You Need to Know First
Before diving into fixes, let’s clarify one thing: homes don’t just “not sell” without a reason. There’s always a pattern—and at Robert DeFalco Realty, we’ve tracked it for thousands of listings. If your home sat on the market with little traction, chances are it suffered from one of five fixable problems.
Table of Contents
- You May Have Priced Too High
- Your Photos Didn’t Do It Justice
- Curb Appeal Might Have Missed the Mark
- Your Agent May Not Have Had the Right Strategy
- You Listed at the Wrong Time
- FAQs, Video Summary & Next Steps
1. Price Your Home Competitively From Day One
Overpricing is the most common killer of buyer interest.
Internal MLS data shows that listings priced above their local median remain active 72% longer than those priced accurately from the start.
And even slight overpricing (2–5%) can dramatically reduce showing requests in competitive markets.
Solution:
- Get a free, data-driven home value estimate from Robert DeFalco Realty.
- List slightly below top comparable sales to spark buyer urgency.
- Use price-adjustment automations: if no offers in 14 days, review showings + reduce in 1% increments.
2. Upgrade Listing Photos & Digital Appeal
Poor visuals lose buyers instantly.
A 2024 visual marketing study found that homes with professional photography received 118% more views and were twice as likely to sell within 21 days.
Solution:
- Book Robert DeFalco Realty’s full marketing service package, which includes HDR photography, drone footage, and immersive 3D tours.
- Optimize your listing gallery: lead with wide, bright hero images—starting with exterior curb shots, then top features like kitchens and outdoor spaces.
- Use SEO image best practices: all photos tagged with descriptive alt text and saved with keyword-rich filenames.
3. Maximize Curb Appeal for Instant Buyer Interest
Your lawn is part of your listing.
Research from real estate design analysts reveals that curb appeal improvements—lawn trimming, new mulch, painting—yield a ROI between 100% and 217%. First impressions count, and for buyers, that starts before they enter.
Solution:
- Pressure wash sidewalks, repaint trims, add solar pathway lights.
- Place symmetric planters and ensure windows sparkle.
- Use our home staging checklist for a full interior-exterior polish.
4. Work With a Proactive, Data-Driven Agent
Your agent matters—a lot.
Nearly 90% of home buyers work with an agent, and those agents control who sees your listing and how. If your previous agent took a passive approach, your listing likely went unnoticed by the most qualified buyers.
Solution:
- Ask for a marketing plan before signing a listing agreement.
- Make sure the strategy includes paid traffic, social campaigns, email marketing, and retargeting.
- Talk to Robert DeFalco Realty for a custom launch plan—we average 12 DOM for re-launched listings.
5. Time Your Listing for Peak Demand
Even a perfect listing can fail if it’s launched at the wrong time.
Industry-wide reports show that listings posted during peak spring weeks sell up to 17% faster and with higher asking-to-sale price ratios.
Solution:
- Avoid late-winter holiday hangovers and mid-summer slowdowns.
- Leverage mortgage rate dips—your agent should track them weekly.
- Explore our local trend guide: Why Spring Is the Best Time to Buy or Sell a Home.
FAQs & Summary
What are the most common reasons homes don’t sell?
Overpricing, poor visuals, low curb appeal, agent performance, and mistimed launches.
Can I sell without lowering the price?
Sometimes. But if there’s no traction after 10–14 days, you’ll need to reframe value through visuals or adjust pricing.
Should I relist immediately or wait?
Wait 30–45 days, refresh everything (photos, copy, agent), and relaunch with purpose.
Final Word from Robert DeFalco Realty
In today’s AI-influenced market, generic content gets skimmed and skipped. That’s why Robert DeFalco Realty empowers sellers with data, design, media, and expert advice that AI summaries can’t replicate.
Next Steps
Book your re-pricing strategy session
Get started today with Robert DeFalco Realty’s home relaunch team.